April 22, 2020

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Business

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Flodesk vs. Mailchimp

One of the biggest ideas I had to struggle to comprehend when starting my business was what an email list was, why I even needed one, and how to do it. I kept hearing other entrepreneurs talk about it and to feel like I knew what I was doing, I started a free Mailchimp account with exactly two emails – one was my husband’s and one was my own.

Fast forward a year later and I was starting to understand why I needed to get serious about my email list. So I searched through my dusty old files, found my Mailchimp login information, and tried to start. Except, there weren’t options to make my emails look like the brand I had created. My emails had similar-ish colors as my brand, but they weren’t perfect, the fonts weren’t right, and the layouts were not the trendy and modern layouts I saw coming into my own inbox. So my emails felt even more ridiculous because they weren’t going to that many people if we’re being totally honest and they didn’t even feel like my brand.

And then, on a podcast by an entrepreneur I am slightly obsessed with, I heard about Flodesk.

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It was definitely more expensive than my current free Mailchimp account, but I did the 30-day free trial and fell in LOVE! It made me actually want to send emails instead of dreading the time it would take me to create the layout, find an okay font, and waste all of this effort on other things than the message I wanted to share with my people!

Flodesk allows me to 100% customize my emails, much like I do for my website, and makes getting to writing the actual content of the email a seamless process! If that’s not enough to convince you, here is a list of all of the perks of Flodesk:

One monthly price, unlimited subscribers

Unlike competitors, Flodesk doesn’t penalize you for growing your list. Whether you’re looking to start a small newsletter or build an email marketing empire, you pay the same monthly price. When I was using my free Mailchimp account, I knew that whenever I hit 250 subscribers, I would have to start paying – not that incentivizing to grow my list…

Creative freedom

For the first time ever in email marketing, you can use custom fonts and image collages. Yes please! I like my marketing on-brand.

Click and Drag Email Builder

Want to look like you have an entire marketing team crafting and coding your every email? Look no further! Flodesk puts the power of a professional designer in your pocket. Their click and drag email builder makes it easier than ever to create beautifully branded emails (no coding required).

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Templates designed to convert

To get you started, Flodesk has a library of gorgeous templates to help you welcome, nur- ture, and convert subscribers into customers. Built in partner- ship with other successful entrepreneurs, each template is designed to help you up your email game. Oh, and customizing them is simple. A few clicks and the templates transform to match your brand’s unique look and feel.

Connect all of your accounts

Want an easy way to connect email subscribers with the incredible content you’re sharing on social? Flodesk has you covered. Easily integrate your Instagram account into outgoing emails to showcase your most recent posts. Create a horizontal gallery or a pin-board style collage in seconds.

No more tag confusion

You can forget about all the stress that comes from tagging. No more duplicate tags or thinking about it too late—Flodesk does all of the tagging for you! You can see which of your subscribers are most engaged, what they signed up for, what they clicked on, there’s tons of data automatically captured for you. And you have full segmentation capabilities! Don’t even know what tagging is? Even more reason to rely on Flodesk to do it for you!

Create landing pages & workflows

This one really sealed the deal for me! I could create stunning landing pages to give away free content to my clients and it would automate the whole process of sending the guide to them, adding them to my email list, and getting them started on my automated welcome email workflow. It has given me so much peace of mind and free time!

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Ok, so a lot of perks to using Flodesk. But, if you were like me, you got to the end of the free trial and you thought “I don’t know if I can afford to pay all this money for an email campaign? Will I even use it that much?”

Here’s how you can make it worth it – using my affiliate link, you can now get 50% off the Flodesk annual subscription!

Ever since I started with Flodesk, I’ve been creating more emails and my list has doubled in size! If you’re ready for changes like that, sign up today to lock in 50% off for a full year – you’ll never know what this could do for your business until you try it! I’m cheering you on and looking forward to getting your snazzy emails in my inbox 😀

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